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Powered by Appreciation

Cashless tipping, real-time feedback and business intelligence integrated into one single platform.

Purpose built for the tipped service industry. Customizable for businesses in hotel, travel, and hospitality.

SIMPLE. SEAMLESS. SECURE. CONVENIENT.

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Welcome To The Cashless Society

Have you ever wanted to leave a tip for the hotel housekeeper, valet, or bellman, but didn't have the cash, right amount, or time to get change? 

You’re not alone. 50% Americans carry cash with them only about half the time. Only 1 in 10 people choose cash as their preferred form of payment.

With fewer customers carrying cash ~ no cash means less tips for the 4.9 million tipped service workers in the US. The New York Times described this group as "casualties of a cashless society."

While decreased earnings are a problem for the employee, it is fast becoming an even bigger pain point for employers of tipped service businesses. Underpaid and unhappy employees have a negative impact on service quality which can result in negative reviews and lead to costly staff turnover.

Our Solution

Our team is optimizing existing mobile and financial technology to solve these multiple pain points — with one elegant and seamless solution. We’ve built the first mobile payments and business intelligence platform that enables guests to use their smartphone to send a tip along with real-time reviews. ‘

Cashless and frictionless

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We’re modernizing an antiquated system of cash-based tipping through mobile payments technology and QR codes. Now, anyone with a smartphone can send a tip by simply holding their camera up to our QR code.

Tips and feedback are instantly processed through our platform and sent to the business through a “tipjar” method for disbursement, as they wish. Tips can also be sent directly employees who are assigned a unique QR code. Unlike cash tipping, customers can tip on the spot, whenever or wherever — at the convenience.

The benefit for customers is that tipping is made faster, more convenient, and transparent. The impact for employees? Increased earnings, financial empowerment and professional recognition. The results for the business? Improved service quality, higher employee retention, and actionable insights. By removing the cash from tipping and making transactions direct and transparent, everyone wins.

Secure payments

We use Stripe, a global payments processor for our highest level of security. Stripe allows mobile payment companies like Gratus to collect and process tip payments on behalf of the business. Guest payment information is kept on Stripe’s server and not on the Gratus.io, which is kept on an encrypted serverPayments are anonymous. Unlike Venmo, the employee receiving the tip will not be able to identify the sender.

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Data driven

We’re more than payments. We’re a comprehensive solution for bringing appreciation to the ecosystem. Data from these transactions offer the wider business intelligence industry a range of predictive, transactional, performance, operational analytics.

HOTEL, TRAVEL, HOSPITALITY

A MASSIVE MARKET OPPORTUNITY

  Hotels.  We're starting with hotels. US hotel industry has a  $200 billion  market value within a global market of  $534 billion . Global growth is projected to continue and is estimated to reach $700 billion on 2021. There are 5 million rooms are cleaned by 450,000 hotel housekeepers. 90% of whom are women who make an average of $11.37 an hour, not including tips.

Hotels. We're starting with hotels. US hotel industry has a $200 billion market value within a global market of $534 billion. Global growth is projected to continue and is estimated to reach $700 billion on 2021. There are 5 million rooms are cleaned by 450,000 hotel housekeepers. 90% of whom are women who make an average of $11.37 an hour, not including tips.

  Travel.  Millennials set aside an estimated  $226 billion  for travel during 2015, preferring  experience  and activities over material items . For business travel, millennials spend will use room service compared to 21% of their counterpart. For Millennials and travel, because for this group, service matters. They are also twice as likely to use mobile payments.

Travel. Millennials set aside an estimated $226 billion for travel during 2015, preferring experience and activities over material items . For business travel, millennials spend will use room service compared to 21% of their counterpart. For Millennials and travel, because for this group, service matters. They are also twice as likely to use mobile payments.

  Bars.  There are  50,000  bars and  600,000  bartenders in the US. Bartenders outnumber clergy by 2:1.

Bars. There are 50,000 bars and 600,000 bartenders in the US. Bartenders outnumber clergy by 2:1.

  Cafes.  Approximately  77%  of Americans drink coffee everyday. There are estimated  50,000  cafes (and tip jars) in the US.

Cafes. Approximately 77% of Americans drink coffee everyday. There are estimated 50,000 cafes (and tip jars) in the US.

  Catering,  There are approximately  200,000  employees who work in catering and mobile food delivery services.

Catering, There are approximately 200,000 employees who work in catering and mobile food delivery services.

 FAQ

Q:  What do you do?

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We provides an innovative mobile solution that increases the opportunity for employees to receive a cashless tip while also providing hotels with the opportunity to collect real time feedback from guests.  We offer hotels a simple, seamless, and convenient solution. We combine the mobile payments of Venmo and the feedback features of Yelp to create an ecosystem for guests, employees, and business to interact through the power of appreciation.

Q:  What is "cashless" tipping?

A cashless tip is a digital, mobile payment.  It's for those situations when a guest would like to leave a tip but doesn't have the cash or the exact change. The most appreciative customer with no cash has little choice but to walk away. That lost opportunity of $1 tip matters to a tipped service worker.

Q:  Who's cashless? 

These days, fewer and fewer people are carrying cash.  50% of Americans carry cash with them only about half the time.  8 out of 10 keep less than $50 on hand and nearly half say they keep less than $20.  50% say they use cash less than eight days each month. 5 percent say they never use it. Only 1 in 10 chose cash as their preferred form of payment.

Q:  Who benefits from cashless tipping?

Everyone. Taking the cash out of the tip takes the inconvenience out of tipping. The cashless tip is the tip that wouldn't have been provided if there wasn't a mobile option. Mobile offers versatility -- the tip can go either to the individual or into a pool that can be distributed according to the business. As a mobile payment, tips can better managed and more accurately distributed. 

Q: What makes your organization different?

Three reasons:

  1. We’re focused on the service industry. We're socially motivated to use technology to solve challenges related to financial inclusion, empowerment, and inequity. We believe that technology can facilitate socially responsible, emotionally intelligent business practices.

  2. We have a unique and clear set of values that guide our mission. Education. Engagement. Empowerment.  We call these values our cornerstones because they anchor our product development, marketing, and sales strategy

  3. We're a learning-centered organization.  We believe in creating products that will educate consumers, empower low-wage service workers, and enable businesses to make emotionally intelligent, data-driven decisions.  

  4. We have a data-driven vision., we see unforeseen value in the intangible benefits of financial and professional empowerment.  We intend to invent metrics around the customer-guest interaction.  Transactions, too, can be qualified and quantified.

Q: What’s up?

We're an early stage company raising pre-seed.

If you're interested in advising and investing in our company and product, we'd love to talk with you.
If you're in the service industry -- a business, association, worker, or consultant -- we'd love to talk with you.
If you'd like to join our team, we'd love to talk with you.

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