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CASHLESS TIPPING HAS ARRIVED

 

INTRODUCING GRATUS

A FAST & EASY WAY TO THANK, TIP & SEND INSTANT FEEDBACK 

 

Gratus seamlessly integrates digital cashless tipping, real-time customer feedback, and big data analytics onto a single platform. Now guests can use their smartphone to express appreciation ~ by sending a cashless gratuity and real-time feedback.

Mobile payments. Powered by appreciation. Purpose built for businesses in the tipped service industry.

Do you have change for a $20?

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Have you ever wanted to leave a tip, but didn't have the cash, right amount, or time to get change? While many believe that cash will always be king, the reality is that most of us are carrying less and less cash. For those of use who travel frequently and stay in hotels, it's an inconvenience when we want to express our appreciation for good service.  

A U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time. In another recent survey, just 11 percent of Americans chose cash as their preferred form of payment.

For hotels and employees, it's an even bigger problem. 

Fewer and fewer travelers are carrying cash ~ no cash means less tips.  For 4.9 million tipped service workers in the US, declining tips is a loss of earnings. The New York Times described this group as "casualties of a cashless society."

Our Solution

Gratus is the first mobile payments platform that enables digital, cashless tipping and real-time guest feedback for the tipped service industry.  It is fast, simple, seamless, and convenient. Tipping has never been more simple.

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How Gratus Works

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Gratus maintains the tradition of tipping.  We simply innovate the process.  We modernize the tip payment transaction by replacing cash with mobile payments. No longer does a guest need to dig around his pockets, rifle through her purse, or look around for someone who might have change for a $20.

QR codes. Our platform is powered by an innovative payments process that utilizes QR codes. Every QR code is uniquely assigned to individual employees or departments.

Three taps. No app. With Gratus, no app or QR code reader is required. Just point camera phone at QR code and follow the prompts

We're unique

Flexible, not forced  

Current POS systems or delivery-services "force" tipping. Customers have to enter a tip before receiving their purchase or service.  Tipping is a reward or expression of appreciation, of gratitude (or we call it, Gratus). We enable customers to leave a gratuity with personalized feedback, as the wish, at their convenience. On or off location.

Discreet, not public  

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Unlike other P2P systems like Venmo, we  do not require both parties to exchange and share information.  Our financial technology enables payment transactions to be made anonymously, in the security of a closed transactional loop.  A guest can't tip a doorman or valet if they are not employees of an authenticated business.

Instant insights, no ratings or overdue reviews

Our platform is being designed to extract analytics that will improve service quality and employee performance.

Our Value

Multiple benefits for every stakeholder in the service ecosystem. 

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By removing the emotional awkwardness, guilt, and payment friction from tipping, we offer convenience to customers. 

Customer convenience results in more opportunities for tips.  Increased tips improves hotel employees' earnings and boosts their morale. 

Happier employees are more likely to stay, reducing the likelihood for costly staff turnover and increased hiring costs.  

Loyal and satisfied employees deliver better service.  Good service brings in positive reviews.  Glowing reviews bring in new and returning customers. 

Gratus converts all this transactional data into powerful insights that help businesses make better, emotionally intelligent, data-driven decisions.

    GOOD TIMING FOR INNOVATORS

    Hotel, travel, and hospitality aren't just booming. 

    Technology is transforming the industry.

      Hotels.   We're starting with hotels.  US hotel industry has a  $200 billion  market value within a global market of  $534 billion .  Global growth is projected to continue and is estimated to reach $700 billion on 2021. There are 5 million rooms are cleaned by 450,000 hotel housekeepers. 90% of whom are women who make an average of $11.37 an hour, not including tips.

    Hotels.  We're starting with hotels.  US hotel industry has a $200 billion market value within a global market of $534 billion.  Global growth is projected to continue and is estimated to reach $700 billion on 2021. There are 5 million rooms are cleaned by 450,000 hotel housekeepers. 90% of whom are women who make an average of $11.37 an hour, not including tips.

      Travel.   Millennials set aside an estimated  $226 billion  for travel during 2015, preferring  experience  and activities over material items . For business travel, millennials spend will use room service compared to 21% of their counterpart.  For Millennials and travel, because for this group, service matters. They are also twice as likely to use mobile payments.

    Travel.  Millennials set aside an estimated $226 billion for travel during 2015, preferring experience and activities over material items . For business travel, millennials spend will use room service compared to 21% of their counterpart.  For Millennials and travel, because for this group, service matters. They are also twice as likely to use mobile payments.

      Bars.  There are  50,000  bars and  600,000  bartenders in the US. Bartenders outnumber clergy by 2:1.

    Bars. There are 50,000 bars and 600,000 bartenders in the US. Bartenders outnumber clergy by 2:1.

      Cafes.   Approximately  77%  of Americans drink coffee everyday. There are estimated  50,000  cafes (and tip jars) in the US.

    Cafes.  Approximately 77% of Americans drink coffee everyday. There are estimated 50,000 cafes (and tip jars) in the US.

      Catering,   There are approximately  200,000  employees who work in catering and mobile food delivery services. 

    Catering,  There are approximately 200,000 employees who work in catering and mobile food delivery services. 

    Our Accomplishments & Awards

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    2016 Winner. The Expat Woman.

    Fale Founders Pitch Female Funders. San Francisco, Google Launchpad

    2018 Finalist. Pipeline Angels.

    San Francisco Summit, Google Launchpad.

    2016 Named of One of Five New Travel Startups for Building Better End to End Trips by Skift.com

    Travelers have been writing about their experiences ... on public forums like TripAdvisor and OpenTable for years. This more private arena for personalized feedback might take that a step further into segmenting specific aspects [of the experience] so that a server receives constructive criticism and praise for what was right and what needs improvement. ~ Skift.com

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    2017 Unbank Ventures Early Stage Fintech Incubator

    • Honorable Mention (4th place) at Unbank Conference's startup pitch competition during 2017 SF Fintech Week
    • Selected as One of Ten Fintech Startups for 8-Week Unbank Ventures Early Stage Fintech Startup Incubator
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    2017 WomensNet National Competition

    • November 2017 Finalist for "Amber Grant for Female-Founded Businesses" 
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    2016 "10 Most Creative Travel Start-Ups Of 2016 With Stunning Designs"

    TipGenie is an ingenious, cashless tipping platform, which allows a more transparent, efficient, and convenient system of mobile payments. TipGenie takes its inventiveness up a notch by allowing patrons to submit real-time feedback pertaining to their hotel experience. The app targets smart-phone riveted millennials, offering patrons the ease of scanning a QR code on an employee’s badge to tip them with a few easy taps!

    TipGenie tremendously helps the travel industry by offering a secure and infallible way of assimilating guest feedback and tips, highlighting areas that could use optimization along the way! In addition, adopting a mobile feedback and tipping app guarantees clearer lines of communication and a greater transparency between the hotel staff, management, and the patrons." ~ Evan Brown, Designmantic.com.

    Who We Are

    We're a female-founded social impact startup.

    We're now Gratus, formerly TipGenie.  We're not just about tipping, we're about appreciation. gratitude.

    Our work is grounded in social science research, human-centered design thinking, and service industry expertise.  We're an interdisciplinary team led by a social scientist and educator, who, along with socially-minded engineers and service industry professionals. We're steadfast in our determination to fix a broken system of cash-based tipping.  

    We're also a fintech company.

    We're disrupting the service industry, through an unlikely strategy: Mobile payments. We're focused on using technology to solve challenges related to financial inclusion, empowerment, and inequity. We believe that these challenges aren't always about the availability of resources. They're often about the distribution, accessibility, and application of existing technology. 

    We're a learning-centered organization. 

    We believe in creating products that will educate consumers, empower low-wage service workers, and enable businesses to make emotionally intelligent, data-driven decisions.  We're data-driven, we see unforeseen value in the intangible benefits of financial and professional empowerment.  We intend to invent metrics around the customer-guest interaction.  Transactions, too, can be qualified and quantified.

    We have value that guide our mission.

    Our values:  Education. Engagement. Empowerment.  We call these values our cornerstones because they anchor our product development, marketing, and sales strategy

    We're an early stage company.

    If you're interested in advising and investing in our company and product, we'd love to talk with you.
    If you're in the service industry -- a business, association, worker, or consultant -- we'd love to talk with you.
    If you'd like to join our team, we'd love to talk with you.